RCS vs. WhatsApp vs. Email
Real Facts in Comparison
| General | RCS | ||
|---|---|---|---|
| Global reach | 1.4B (3.8B in 2026) | 2.78B (3.59B in 2027) | ~4.5B |
| Reach in Germany | ~61M | ~50M | 80M |
| Reach in Austria | 3.3M (~6.4M by end of Q2 2025) | 7M | 9M |
| Automatic failover to SMS | Not available | ||
| All content allowed | |||
| All industries allowed |
| Results | RCS | ||
|---|---|---|---|
| Open rate | 90–95% | 90–95% | ~20% |
| Interactivity | Very high (Buttons, Rich Media, etc.) | Very high (Chatbots, Interactive Buttons) | Low |
| Click rate | 47% | 35% | 10% |
| Technical hurdles | Integrated in standard messaging app + No advertising flood = guaranteed visibility | App requirement for customers + only approved templates = less flexibility | Spam filters + full inboxes = low visibility |
| Customer experience | Frequently used for customer contact. Customers respond better. | WhatsApp is used privately. Ads are disruptive. | High competition in inbox. Low visibility. |
| Features | RCS | ||
|---|---|---|---|
| 2-Way Messaging | |||
| Send message to all users | |||
| Send individual messages per user | |||
| Send messages without prior approval |
| Message Types | RCS | ||
|---|---|---|---|
| Media (Images, Videos, Audio) | |||
| Location (send/request) | |||
| Rich Cards | |||
| Boarding passes / Wallet passes (Google Wallet) | |||
| Buttons – Call | |||
| Buttons – URL | |||
| Buttons – Custom | |||
| Buttons – Wallet | |||
| Buttons – Calendar |
| Data Points | RCS | ||
|---|---|---|---|
| Message status – sent | |||
| Message status – delivered | |||
| Message status – read | |||
| Message status – deleted | |||
| Message status – failed | |||
| Built-in click tracking for buttons | |||
| Built-in click tracking for URLs | |||
| Built-in click tracking for all other clicks |
| Pricing Models | RCS | ||
|---|---|---|---|
| Payment per message | 7.4–9.3 cents | 11.3–13 cents | Low, depends on provider |
| Payment per monthly active user |
FAQs
Frequently Asked Questions
What is RCS anyway?
RCS (Rich Communication Services) is the next generation of SMS. It combines the simplicity of SMS with interactive features like images, videos, buttons and read receipts – all without additional apps. It works directly through the pre-installed messaging channel of every smartphone.
Do my customers need a special app?
No download is required. RCS is already integrated on most smartphones and works directly through the pre-installed messaging app – without any additional installation or registration.
Isn't RCS the same as WhatsApp?
No, RCS is not a standalone app like WhatsApp, but is directly integrated into the pre-installed messaging app of every smartphone. And while WhatsApp is mainly used for private communication, RCS is particularly suitable for businesses, as business messages remain clearly separated from private chats.
What happens if my message is marked as spam?
RCS messages are almost always delivered, as there is no classic spam folder. If you are repeatedly reported as spam, providers review your sending. However, we support you in complying with the guidelines.
How quickly can I start with RCS?
Thanks to our intuitive platform, you can send your first messages within a few days. We support you with setup and planning your first campaigns so you see results quickly.
Can RCS replace email marketing?
RCS is not a replacement, but a supplement. It offers you an additional channel with significantly higher click rates and direct customer interaction – perfect for campaigns, offers or important updates.
What about data protection?
We are an Austrian company, which means all data stays 100% in the EU. There is no forwarding to American companies, which increases data security.
Does my IT have to handle the integration?
No, we give you a finished product that is easy to use. We have already completed the technical implementation so that marketing managers, CRM managers or managing directors can use it directly – without IT integration or programming effort.
What costs will I incur?
Costs depend on the target country of the RCS messages. Through our cooperation with corporations, we get the best prices and pass on these advantages. RCS is also cheaper than WhatsApp – while WhatsApp messages cost 11 cents per conversation, our RCS prices are only 6 to 9 cents per message.
Want to reach your customers directly in their messenger, achieve up to 47% higher click-through rates, and optimize the sales process without detours?
Then try RCS for yourself and experience the smart features live. Afterwards, you’re welcome to book a free, no-obligation consultation with us. We’ll answer all your questions about RCSboost and show you what results are possible in your specific situation.