RCS 2025: How Apple’s Entry is Revolutionizing RCS Marketing – and How Businesses Benefit with RCSboost
RCS 2025: How Apple’s Entry is Revolutionizing RCS Marketing – and How Businesses Benefit with RCSboost
RCS Messaging is the hottest topic in mobile marketing in 2025. With Apple joining the RCS ecosystem and introducing features like end-to-end encryption, inline replies, and message editing, a true paradigm shift is underway. But what does this mean for businesses — and how can RCSboost help them unlock its full potential?
What is RCS and why is it so relevant now?
RCS (Rich Communication Services) is the direct successor to SMS — but with all the features
customers expect from modern messaging apps: images, videos, buttons, read receipts, and even direct purchases in chat.
The key advantage: RCS works directly in the native messaging app on every smartphone, with no additional downloads.
Apple embraces RCS: The marketing gamechanger
With iOS 18 and the upcoming improvements in iOS 19, Apple is opening the door
to a new era of mobile communication.
For the first time, businesses can use RCS to reach both Android and iPhone users —
with a consistent, interactive experience.
- Campaigns with massive reach across all smartphones
- No app downloads, no technical barriers
- Increased trust through verified profiles and encryption
Why RCS marketing drives conversions
On average, RCS messages deliver:
- 47% higher click-through rates
- Up to 30% more online purchases compared to email or SMS
Interactive elements such as product carousels, call-to-action buttons, and direct bookings turn a simple message into a real shopping experience. Examples: Subway increased conversion rates by 140% with RCS compared to SMS. Retailers report double the revenue per message when using multimedia elements.
RCSboost: The all-in-one solution for modern RCS marketing
With RCSboost, companies can leverage the full power of RCS — without technical expertise
or complex IT integration. The platform provides:
- Visually engaging campaigns with images, videos, and buttons
- Real-time interaction and direct purchases in chat
- Detailed analytics for campaign optimization
- 24/7 support and expert consulting
- Data security made in EU: 100% GDPR-compliant hosting
2025 is the year RCS finally becomes the global standard for business messaging. With Apple on board and features like encryption, inline replies, and direct purchases, RCS is a must-have for every brand that wants to reach customers directly, securely, and interactively.
With RCSboost, businesses get the complete package for future-proof mobile marketing — and secure a decisive competitive edge.
👉 Experience RCS in action — launch your first campaign with RCSboost today!
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