In a world dominated by digital communication, companies face the challenge of standing out and staying meaningfully connected with their customers. Rich Communication Services (RCS), the advanced form of mobile messaging, provides exactly that solution. Real-world success stories demonstrate how RCS is changing the way businesses engage with their audiences.

Picard Surgelés – Redefining Festive Marketing
French frozen food retailer Picard leveraged RCS during the busy holiday season to create an interactive customer experience. Shoppers could design their holiday menu based on diet, budget, and cooking preferences. The results: triple the open rates, 42% more engagement, and a 10% increase in cart conversions.

Bouygues Telecom – Reducing Churn with Targeted Communication
France’s third-largest mobile operator used RCS to strengthen customer retention during bill payments. An explanatory video embedded directly into the message and quick-reply options for service activation or chatbot assistance delivered impressive results: a 69% read rate, a 66% completion rate, and an 80% higher conversion rate compared to SMS.

Micromania-Zing – Strengthening the Omnichannel Marketing Strategy
Leading video game retailer Micromania-Zing integrated RCS into its omnichannel marketing approach. Ahead of Christmas, they targeted customers who had not yet purchased gifts. The campaign delivered an 86% higher read rate compared to their email newsletter and a 120% increase in web redirects compared to Rich SMS.