For over 30 years, SMS has been with us. But in a world full of emojis, GIFs, videos, and chat apps, it now seems outdated. This is where RCS (Rich Communication Services) comes in: a global standard designed to replace SMS and MMS. Unlike WhatsApp or iMessage, RCS runs directly in the native messaging app – without requiring additional app installation.

With RCS, users can send not only text but also images, videos, locations, rich cards, and carousels. Businesses gain new opportunities through interactive buttons like "Buy Now" or "Book Appointment". This blurs the boundaries between chat, app, and website.

Particularly important: RCS is cross-network standardized through the Universal Profile. This means that messages look the same on all supported devices and functions are consistently available. Since iOS 18, Apple also supports the standard – significantly expanding reach.

For businesses, RCS brings additional security: verified senders with brand logos and checkmarks build trust. If RCS fails, there's automatic fallback to SMS/MMS, ensuring the message is still delivered.

Marketing and customer communication benefit enormously:

• Open rates of over 90%
• Significantly higher interaction rates than email
• Read receipts and typing indicators for better transparency

This makes RCS not just an evolution, but the revolution in mobile messaging.